While we work with companies in many different industries, our "bread and butter" remains the multifamily housing industry. When you partner with us you will be bringing years of proven expertise and experience to your organization. Having worked in the multifamily housing industry for many years, Rommel has a passion for helping property management professionals succeed. (Read more of Rommel's multifamily story on the sidebar on the right.)
Multifamily Seminars and Workshops
“Call Me!” The Essentials of Being Great on the Telephone: The not so hidden secret in property management is that many leasing agents are simply not effective on the phone. It doesn't have to be that way! We’ll show you how to use the phone to attract and motivate your customers to go on a “date” with your community.
Leasingology-The Secrets to Having a Great Career as a Leasing Professional: If you want to reduce the learning curve and accelerate your career with the secrets of a seasoned industry veteran, you'll want to attend this comprehensive workshop.
Getting "HITCHed!" How to Help Your Clients Fall in Love With Your Community! It's not enough to simply take your clients on a 15-minute tour of your community and expect them to make a long-term commitment. This workshop will show you how to help customers fall in love with you and your community (professionally speaking of course)!
Dollars and Rents: Navigating your residents through the changing rental market can be a challenge! How do you encourage residents who are used to concessions, discounts and incentives to renew their leases without them? We'll show you!
How NOT to Lose a Resident in 12 Months! In this workshop you'll learn how to keep your residents "in love" with your community, long after the "honeymoon" is over.
Stop Yelling At Me!! Customer complaints are a routine part of the multifamily experience; yet handling unsatisfied customer complaints successfully is anything but routine. Rommel will show you how to use relationship-driven principles to help your upset customers become your biggest fans!
Before You Hit "Submit!" Social media provides you with many opportunities to reach new clients and keep your existing ones--it also provides you with many opportunities for what you say to go "viral" for all the wrong reasons. This workshop will teach you what to say, and how to say it, before you hit "submit!"
All of these programs can be formatted for half-day or full-day length workshops. We can also create a new program and customize an existing program for your specific needs.
Don't forget the other great programs we have to offer! Please visit our Training and Speaking page for more information!
Your Training Department
Your Training Department is an affordable, value-rich, and flexible program for you to provide the valuable training that your associates need. We'll become your "Training Department" and bring the knowledge to your communities and personally train your people so that they can perform at their best-while you reap the rewards. It's really that simple!
Some of our training curriculum includes:
Click here for more information about the Your Training Department Program
Do you want a trusted partner that knows the multi-family industry inside and out? We offer a full suite of consulting services to meet your needs. Contact us to schedule a no obligation Discovery Conversation. Besides, we love talking "shop" with people in the multi-family industry!
Marketing Video Production
Did you know that 90% of apartment searchers are Very Likely or Somewhat Likely to watch videos of the apartment communities they are considering? (Source-ForRent.com) What are you doing to reach those prospects?
If you don't have a high-quality video presence on your marketing platforms, you are missing a huge opportunity to tell your story to your potential residents! We can produce high-definition marketing videos for your community. Our experienced team of motion photography professionals will take care of everything from concept to final delivery and we will capture the essence of what your communities have to offer to your residents.
In the right sidebar is a video we created for Western National Property Management:
For more video samples please visit our Video Production Services page.
Rommel's Multifamily Housing Story
Prior to launching The Relationship Difference, Rommel Anacan had an extensive career in the multi-family housing industry. He has worked at every level in the industry, from onsite to corporate, where he developed a reputation for approaching and tackling common industry challenges in an uncommon way.
He is a total "rock star" (okay...those are his words) in the multifamily training industry. He has spoken for multifamily companies around the nation and has presented at multifamily events everywhere, including the National Apartment Association Education Conference, Multifamilypro Brainstorming and at apartment association events nationwide. He has also presented for the acclaimed Webinar Wednesday series on MultifamilyInsiders.com and in 2017 he became the newest member of the famed Apartment All-Stars team!
Rommel sits on the education committee of his local apartment association and he is also a respected industry writer. His blog on Multifamily Insiders has received over 240,000 hits (and counting) and his articles have been published in residential property management publications across the country.
The Mind of the Rental Customer: Rent Increases
"Why You Should Ditch the Gimmick Phone Greeting" From: Call Me! TRD Phone Difference Program