One of my favorite video series are the ones that IBM produced called “The Art of the Sale.” This is what happens when “The Office” meets corporate video. Here is the link to a video.
What does this have to do with you?
You can harness the same power of video to reach new clients or to strengthen the bond you have with your existing ones.
Let me explain further...
When I managed a large apartment community I decided to create marketing videos with an inexpensive Flip camera, inexpensive (even free) editing software and some creativity. What we did was to make short (usually 30 second to one minute) videos that we uploaded to YouTube. We then put the links in our Craiglist ads to try and make our postings a little “stickier.”
Obviously, you're not limited to using these only on Craigslist! With Facebook and Twitter and whatever new fangled social media site comes up tomorrow, your message can reach a wider audience of people.
Now, most of our videos were intentionally quirky and funny and were usually spoofs or parodies of famous commercials, movies or TV shows. All of them were a lot of fun to make~and did expand our audience. I remember one woman walking into our office and looking at me and saying, “Hey, you’re the guy in the cowboy hat!” I blushed and said, “Yep...that was me.”
Here is a sample of one of the videos we created, which is a spoof of those ubiquitous technical college commercials:
- You could have your associates narrate a product or service you offer.
- I also did a “thank you for visiting” video where I filmed a simple thank you message to our prospects, with some stock photos to remind them of the experience.
I know many of you have hesitations, I understand. This may not be your thing and that’s okay. But for some of you, the idea is exciting and I bet there are others on your team who would love to jump on board and get the ideas flowing.
Think about it! How and where could you use videos? How have you used videos? Please share and we can all grow together!